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“It will be interesting to see if people trust Amazon with their home security. ”Some think traditional security companies should be concerned. “The difference is their reach,” Chris Johnson, president of the Direct to Consumer Division of Brinks Home Security, said at a recent industry panel. “As much as we have seen of the SimpliSafe TV commercials, that reach is nothing compared to Amazon,” he said. “We need to figure out what our competitive advantage is, because the sky might actually be falling this time. ”As a company that covers much of the lower 48 U. S. states—with the exception of parts of the Dakotas—Defenders is likely to run up against Amazon sooner or later. Chris Ward, publisher for SDM, a trade publication that covers the electronic security industry, said it “has changed drastically in the last five years. ”“New competitors are coming out of the woodwork,” he said. That, along with the do it yourself movement, he added, has in some cases “been detrimental to the traditional security dealer.

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The kit comes with the Guard hub, a round device with a number pad that tracks all the other sensors, but also incorporates a siren and motion sensor of its own. You also get two Detect motion sensors to set up where you please around the house, and two Tag key fobs that will let you pass through them. You can disarm the detectors with a code, or simply choose a silent mode to avoid triggering the alarm when necessary. The kit itself comes with a large touchscreen hub, a motion detector, and two sensors for your windows and doors. Make no mistake, ADT intends for this system to be paired with its professional monitoring, which means monthly fees—but there is a “no monitoring” option you can choose. However, the system really shines when you see how easily it can become a whole house smart platform.